Nothing worthwhile is ever accomplished without hard work. But sometimes this is taken too far in the endurance sports world where many people believe that "more is better". An athlete should train with high quality, knowing that the better he/she trains, the better he/she will perform. We STRONGLY believe that training with high quality is more important than doing as much training as possible. Training with high quality means that each training session and each day of your life is lived with a purpose, designed to help you constructively work towards your goals.